Article: Find Law "Churning" Out Spam Law Blogs
Here's an article from Kevin O Keefe that's a must read. Can't say we're oversurprised considering the qualifications of some of the "legal editors" we've come across over the years at the bigger legal publishers
Findlaw selling ghost written blogs : Law firms foolishly buy in
I shared a couple years ago that FindLaw blogs were an embarrassment to the legal profession.
The reason being that Findlaw was publishing blogs authored by Findlaw employees that, in my opinion, were nothing more than a regurgitation of news content. The goal being to fill a blog post with keywords that could link to FindLaw websites or websites FindLaw sold to law firms. In other words, spam blogs to game Google's search engine rankings.
I mentioned that a 'Emily Grube,' a writing specialist, not a lawyer, was one of the folks writing the FindLaw blog posts.
Last week I received an anonymous comment from someone who says they used to work at FindLaw.
I used to work as a writer at FindLaw - not blogs, more just churning out the firmsite stuff. As such I just want to say, don't be too hard on Emily Grube.
FindLaw hires people who have only vague notions about the law, then tells them "write like this, it might make you feel like a shithead but trust us, it's okay."
Grube was just following orders. Don't blame her, don't shit on her life just because FindLaw put her in the position of offending the wrong people.
Nice.
FindLaw is continuing with spam law blogs. This time rather than with its own FindLaw blogs such as the New York Personal Injury Legal Blog, which gave rise to my earlier post, FindLaw is apparently selling ghostwritten blogs to lawyers.
Take a look at the 'Recently Added Blogs' on FindLaw's Legal Blog Network.
